The Production Concept
Consumers prefer products which are widely available and inexpensive.
The Product Concept
Consumers prefer products that have the highest quality , performance or innovative features.
The Selling Concept
"Becho Becho aur Becho"
The Marketing Concept
The job is not to find the right consumers for your products but to find right products for your consumers. Create, Deliver and Communicate superior customer value.
The Holistic Marketing
This concept is based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and interdependencies. Everything matters so a broad integrated perspective is often necessary.
Regards
Vijay "Be-wajah" Baweja
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