1. Juxtaposing:
- To occupy a space in the retail outlet near to the market leader
- E.g. Nokia v Micromax: India is a micro segmentation market and Nokia works on macro segmentation
- E.g. ISB v IIM A: One year course
- E.g. Maggi v Why-Why: Nepal's noodles giving head on competition to India's leading brands
- You as the major market player cannot react to the competitor's strategy as it will benefit the competitor the most
C | Core |
B | Basic |
E | Expected |
A | Augmented |
P | Potential |
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